Our Story

Ferrazzi Greenlight is a global consulting and coaching firm based in Los Angeles. We unleash unexpected growth and enable Radical Adaptability within Fortune 500, Middle Market, and fast-growth Unicorns. We have experience across all industries, and we specialize in creating shareholder value by leveraging teams as the engine for change and transformative growth.

We unleash unsuspected growth & Radical Adaptability by maximizing team performance

We will partner with your organization to operationalize Co-Elevation® and Radical Adaptability within your teams.
Through this process, your organization will begin to:

Unleash breakthrough innovations across silos
Generate tangible value from the interdependencies between team members
Increase team's agility and speed to execution
Elevate energy & engagement of teams

About Keith

Co-Owner John Doe

Keith Ferrazzi is an American entrepreneur and recognized global thought leader in the relational and collaborative sciences. As Chairman of Ferrazzi Greenlight and The Greenlight Research Institute, he works to identify behaviors that block global organizations from reaching their goals and to transform them by coaching new behaviors that increase growth and shareholder value. Keith has introduced a new transformational operating system he calls Co-Elevation® that leads to exponential change and value. Formerly he was the CMO of Deloitte and Starwood Hotels.

A New York Times #1 best-selling author of Who’s Got Your Back and Never Eat Alone, as well as a frequent contributor to Harvard Business Review, Forbes, Fortune and many other leading publications, Keith’s gained over 20 years of experience, from the C-Suite to founding his own companies, and distilled those years and experiences into practices and solutions he brings to every engagement.

Visit Keith's Website

Leading Without Authority

Discover Keith’s new book - Leading without Authority
How the new power of Co-Elevation® can break down silos, transform teams, and reinvent collaboration was inspired by the culmination of 20 years of coaching the world’s most prominent executive teams. In this book, Keith explains how to curate co-elevating teams that are committed to a shared mission, and to each other - regardless of direct reports or titles.

Keith has made the concept of Co-Elevation® the backbone and guiding ethos of his own consulting firm, Ferrazzi Greenlight.

Leading Without Authority has been endorsed by Adam Grant, Tony Hsieh, Dave Asprey, Peter Guber and, others. Ariana Huffington even said, “Ferrazzi is breaking ground in defining what leadership can mean in the emerging world of work.”

About Rob

Co-Owner John Doe

Rob Whitfield has spent more than 20 years in consulting with the specific intent of helping clients deliver a return on investment from behavior change in the workplace. Rob's purpose is to create a passion for challenge and change so that individuals, teams, and organizations reach their highest goals. His experience of igniting and delivering sustainable transformation in organizations across the world is purely practical and he creates intellectual property that supports this; useful advice and tools that drives to human behavior change in complex strategic, technology, and process environments, in many different sectors.

A magnetic speaker and storyteller with a self-deprecating sense of humor, Rob is able to connect people to ideas and inspire them to think differently, and critically, hold them accountable to taking action that will lead to new behaviors and results. When Rob became CEO of Ferrazzi Greenlight and Keith's business partner, he brought his invaluable blue-chip experience to bear in shaping the vision and strategy of the firm. Rob is the recipient of multiple awards, including Top 10 CEO's To Watch and Heart Centered Leadership, and he writes prolifically in the space at the boundary of personal empowerment to enable corporate change at scale, having been published in CEO Today, Training Industry, HR.com, Training Magazine, and many more.

Some of the clients we've worked with

Our Approach

At Ferrazzi Greenlight, we have cracked the code of team performance and developed a new way of working: Co-Elevation®.

We believe that Co-Elevation® is the key to transforming the world of work

The power of Co-Elevation® break down silos, transforms teams, and reinvents collaboration. Welcome the new operating system for today's world. Co-Elevation® is a new and proven methodology for leading without authority, a critical competency at a time when almost all meaningful change will be achieved through teamwork across traditional silos and isles.

Leaders who practice Co-Elevation® encourage a new social contract with bold debates, inviting candid feedback and fostering mutual accountability. With a guiding ethos of "going higher together," co-elevating leaders and their teams achieve outstanding results beyond the constraints of turf and authority because of their explicit commitment to the mission and to each other.

About Co-Elevation®



Thought Leadership

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