Relationship Management for Sales

Ferrazzi Greenlight's  Relationship Management for Sales training will transition your sales force from a transactional sales approach toward a relationship-centric one – a shift that will deepen account penetration, increase cross-selling, and keep margins strong, among other benefits.

The program's focus is twofold: shifting mindsets toward a relationship-centric approach, then training the team in best practices and a new skill set.

We divide the sales cycle into three distinct relationship-building scenarios:

• ATTRACT: developing a relationship to the point of transactional opportunity
• DEEPEN: advancing the level of trust to consider a deeper portfolio of solutions
• BROADEN: opening up new avenues of opportunity by turning clients into ambassadors who generate new business

Your team will be trained and energized around a whole new approach to sales – one that vastly enhances client loyalty, the strongest barrier to commoditization.