Vendor Alignment Strategies

Greenlight's Vendor Alignment Strategies aid companies in developing specific, executable marketing plans with the aligned participation and support of vendors.

We help clients tackle brand perception among each of the diverse constituencies that drive their success. These may include key customer segments, employees, and market partners, as well as vendors.

Using a research-based methodology, audience segmentation, and a gap analysis, we identify value-adds that are consistent with the brand and company goals. We then develop a fully-executable action plan, create momentum and consensus around the new initiatives, and finally, provide a model of accountability to ensure execution.

Solutions might include Creative Summits to motivate greater collaboration and creativity among intra-agency partners, resulting in more inspired support for the brand. They might also include Sales & Marketing Strategy Summits to produce entirely new perspectives on the company's value proposition and approach to customers.