Virtual Community Publishing

Nobody is better suited to give advice to a senior executive than another senior executive who has faced the same challenges and shouldered similar responsibility for performance at other companies and in other industries.  An exclusive peer-based community circulation can offer C-suite members a private exchange of thought-provoking ideas. 

Ferrazzi Greenlight can help bring the circle of peers together with our Virtual Community Publishing.  We provide a medium for C-suite executives to get relevant news and relevant trends within the industry, opportunities for collaboration with other members, and the unique perspective of others sharing the same title. 

We start by identifying the medium (e.g., portal, eBook, podcast) most useful to, and effective in, reaching community members.  We then conduct primary interviews with community members, the client team, and our FG network to identify content sources and the types of content most relevant to members’ personal and professional success.  Our team performs secondary research to complement primary research findings.

We will then develop unique content by performing interviews with relevant constituents; transforming client inputs into polished content; and writing and editing all content sections.  Our publishing team will build the content piece in the desired format, create a design template and lay out content; and deliver the finished product to members via social media, member website or email.

FG can then help you measure the campaign’s success by monitoring open and click-through rates, page views, and time spent viewing each piece.  We will engage readers through comments and new idea posting, and once we have feedback in hand, we will develop and present findings and recommendations for further action needed to increase engagement of future editions

In addition to providing uniquely tailored content and insight to executives who might not otherwise have time to seek it out, this peer-based sharing of content fosters a deep engagement both with and between members of ambassador communities and other constituents who are most important to achieving client goals.