Executive Sponsor Program ROI

Many companies in the industries we serve operate Executive Sponsor programs.  Simply put, these are teams of carefully selected executives who have a high level of cachet and personal currency needed to access the most senior client influencers.  These executives are coordinated with strategic account sales teams to interact with previously inaccessible relationships, yielding strategic insights and opportunities for their firm.  The resulting equation: increased client access + rare strategic insight = heightened demand creation and ultimately sales. 

Such programs, however, tend to ebb and flow, with inconsistent levels of interest and enthusiasm.  Maintaining a successful Executive Sponsor program over the long haul means delivering visible evidence of success to key internal executives so they are convinced as to the value of their own executive sponsorship work.  Ferrazzi Greenlight works with the client and the key accounts participating in the executive sponsor program to determine the qualitative and quantitative ROI of the program.

Significantly positive ROI calculations offer a basis for reigniting or launching an Executive Sponsor program and for motivating those executives to participate at an even higher rate.  Negative calculations lead to redesigns of Executive Sponsor programs to achieve better results.