Executive Sponsor Audit

Successful relationships depend on having the right people in place to forge deeper connections.  Every company has within its ranks “Ambassadors” for the firm: those individuals who are passionate about a particular market and can help open up key client relationships on behalf of the sales force.

To leverage “Ambassadors” effectively, the firm must first identify who they are and where they can best be of service.  Ferrazzi Greenlight can help by conducting an Executive Sponsor Audit.  Our audit team will develop a short list of potential executive sponsor candidates based on criteria such as engagement, availability, effectiveness, experience and logistical compatibility factors.  We will then meet one-on-one with candidates to determine individual levels of “Relational DNA” and potential success.  At the audit’s conclusion, we’ll make final recommendations as to who should be the company’s representative executive sponsors, and to which of the company’s most important client relationships they should be assigned.

For companies that are just initiating an Executive Sponsor program, this upfront analysis maximizes the chances for near-term success and high ROI.  Firms with existing programs can use the audit to recharge engagement by resetting the table in terms of their executive sponsor representation.