Ambassador Development

Today's high ranking executives are looking for meaningful ways to share their knowledge and success. Mentorship offers an opportunity to give back on a small, informal scale. But how might an expert become an ambassador on a much larger scale-and create a business out of "giving back"?

Our Ambassador Development program results in a complete business plan that packages the executive's ideas as monetized products, with a clear marketing strategy to promote them. We measure the return on investment using a specifically defined set of metrics. The business plan also includes a strategy for execution independent of the originator, as well as an exit strategy if ever needed.

Using methodology honed by CEO Keith Ferrazzi's own experience and success, we help the individual identify his or her core value system, then align the IP with these values and with a pre-existing audience, a group of individuals who already gather as a community to discuss and create change. Finally, we identify appropriate channels of communication, which may include speaking, internet PR, website development, DVDs, and downloadable media tools.