The Relationship Masters Academy
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To achieve your most important professional and personal goals, you need the ability to build meaningful relationships, quickly and effectively, with the people who matter. Yet if you’re like most professionals, you lack the strategy, the process, and the skills to develop the depth and breadth of relationships you need.
Enter the Relationships Masters Academy, our transformative one-year program. We train members in our Accelerated Relationship Development system – the mindset, process, and skills – and help them immediately implement that system to build more relationships, more quickly, and more deeply, to fulfill their most ambitious goals.
“RMA helped me build a stronger business and close multi-million dollar deals.” – Steve, CEO
Driving the program is founder Keith Ferrazzi, “the world’s most connected individual” according to Fortune and Inc. Keith personally coaches Academy participants in the ARD system that fueled his own rise to success. He has honed his approach in more than a decade of experience coaching the world’s top Fortune 500 executives and their teams, and has now made his system available to members of the Relationship Masters Academy.
Gain Access to the Club
Joining the Academy gives you intimate access to a dynamic, high-caliber network of individuals who are mutually committed to each other’s success – and who, in the process of the year-long active learning program, create deeply bonded friendships that last a lifetime.
A Program Built on Experience and Success
Keith Ferrazzi's experience with thousands of individuals and many of the world's leading corporations has shown that mastery at "accelerated relationship development" is potentially more important than any other single factor in terms of dramatically:
- Increasing sales
- Growing profitable customers
- Working effectively within organizations
- Accelerating career advancement
- Deriving real joy from work
“Without exaggerating, this program really is changing how I'm living. How I think of and approach my goals. How I connect.” – Manager Director, Finance
- A new mindset, one which opens others to relationships, deepens relationships more quickly, and differentiates you from the crowd
- Ways to significantly increase the value you bring to any relationship
- Proven outreach techniques to accelerate the relationship development process at all stages, from casual acquaintances to people you have known for years
- Strategies for overcoming the biggest obstacles to relationship building, including lack of time and fear of vulnerability
- How to use a variety of proven tools that help you assess your strengths/weaknesses, coalesce your ideas into a coherent, easy-to-manage plan, and form a support structure around you that assures you won't fail
The program moves beyond theoretical learning to focus on your relationship goals and consists of seven integrated components:
- Immersion in the relationship mindset through interactive sessions with Keith Ferrazzi.
- Structured in-person training in all aspects of our relationship-building process and skills.
- Monthly webinars on specific topics selected to best address the current challenges and opportunities faced by participants.
- A variety of support tools including a Relationship Mastery Diagnostic, Relationship Action Plans, Best Practice Checklists, and Lifeline Group Launch Kits.
- Competency acceleration assignments with group-wide feedback to help participants apply program learning to their individual relationship-development activities.
- Lifeline Groups (4-person support teams) as outlined in Keith's new book "Who's Got Your Back," to accelerate progress and assure you don't fail.
- Personal coaching on an as-needed basis to help overcome specific challenges and take advantage of unique opportunities.
The Relationship Masters Academy is a year-long program of virtual instruction that includes three intensive, in-person group sessions hosted by Keith Ferrazzi in New York City.
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- Internet Business
- "RMA has helped me close multi-million dollar business deals. As a newly minted MBA, you learn how to read financial statements, but you don’t learn how to sell, and you don’t learn how to build relationships. Thinking differently has made me talk to people differently, led me down a path I wouldn’t normally have gone on, and has closed business deals.."
- Global Communications
- "I’ve done many programs. This is one of the very few that has actually changed my behavior. Within weeks of beginning this program, I was seeing real benefits."
- Small Business
- "RMA is the most amazing added value I have right now as a small business owner, because it’s dealing with my biggest fear: Sales. You can’t run a business unless you’re selling. The process of realizing, these are the relationships I need to build, this is how I need to communicate my currency, this is how I need to do the research to figure out who to target, is one I learned at RMA."
- Global Telecom
- "I wish that I had had this course when I was running my own business and had gone into new companies. I’ve worked for IBM, I’ve worked for American Express, and in each case, I had a whole new cast of hundreds that I didn’t know. I was pretty shy about approaching people who were senior to me. Now that I’ve seen the methodology, of how you can bring value to their relationships, and understand intuitively how to connect with people and what currency you have to offer, it gives me a lot more confidence. I wish I had this course 20 years ago!"
- Leading Global Reinsurance Intermediary, Boston
- "The program gave me a solid framework from which I can develop a real plan to move forward with not only my personal sales goals, but the office's as well. Not only is it a framework from which to move forward with my existing goals, but more importantly to create lasting new sales."
- Leading Global Reinsurance Intermediary, Cincinnati
- "The program took many of the sales activities that I am presently using but put a structure and process around it. Provided many ideas and tools that can be used in our every day sales process. Relationships and relationship selling are extremely important to our new business goals and our account retention."
- Professional Services
- "There’s really two sides to our business. One side is the knowledge or credibility of what we do or deliver to our clients. The other side is relationships. The better the relationships are, the better we are at serving our client."
- Executive Coaching
- "I’ve seen how I can go from just meeting someone to a very intense relationship with them in one sitting. RMA is helping me take what’s awesome about Keith’s books and not just read the books, but to practice them over the course of the year with accountability, from some really special people that I’ve met through this program."
- Finance
- "The people I was grouped with I connected with immediately. Keith had a way of getting us to a level of intimacy that I didn’t think was possible in a weekend. It’s been three months now, and we meet all the time. The support of that group is the difference between me executing the steps I laid out for my goals, and not executing. That’s been a fundamental change and enabler for me. "
- Finance
- "I would highly recommend that people participate in RMA and find their way into a session with Ferrazzi Greenlight…. It will pay them dividends in the future. "
- Insurance Sales
- "I've been in the business for over 30 years and have finally found the course that explains the real key to sales -- relationships. Now I have a whole new approach to differentiating myself from competitors."
- Private Wealth Management
- "Keith has a phenomenal message, tremendous business insights and a wonderful understanding of the human condition."
- Electronic Systems Contractor
- "Keith's presentation [at the World Business Forum] was more powerful and helpful to me in my business than that of any other speaker. The message was concise and 100% relevant."
- Private Wealth Management
- "Keith pushed us to think outside of the box and 'added more to our wallets'!"