High Tech

High Tech companies provide tremendous value as vendors, creating the products that change the way their clients do business.  That’s just one piece of the value puzzle, however.  In an effort to truly differentiate themselves and move further up the value chain, technology providers need to move beyond the transactional sales approach and redefine their roles as strategic consultants.

That kind of transformation depends heavily on executing a fully integrated relationship strategy. Ferrazzi Greenlight helps High Tech companies move into the role of trusted advisor, maximizing the potential of a narrow customer base and creating direct access to C-Suite decision-makers.

Ferrazzi Greenlight has an established track record with high-tech firms, with a special focus on the B2B market.  Our clients include Fortune 500 companies and select aggressive-growth clients in the enterprise software, network computing, and medical equipment/software fields.

Our three top services utilized by high-tech clients are:

Relationship Account Strategy to improve the relational effectiveness of Strategic Account Sales teams.

Executive Sponsor Development Program to ensure the continuity and consistency of the program over time by providing a process and framework to bring in new sponsors and leverage alumni as mentors.

HTM Tool Center to enable sales team members to have point-and-click access to tools and the resources to go to market as individuals who provide benefits to the client alongside the firm.