Consumer Packaged Goods

"If you build it, they will come" was once the guiding principle of the consumer packaged goods industry. A company could spend its way to a strong brand through mainstream advertising. Today, that model is losing its relevance. Focus is spread across a wide range of media, and technology allows the customer to broadcast back. The power of pricing is firmly in the hands of consumers and a select few, extremely large retailers.

Ferrazzi Greenlight helps clients create targeted, even personal relationships with consumers that outlast market cycles. With a blended approach of consulting and professional development, we confront and manage the mindsets – internal and external – that affect an organization and help clients build the skillsets needed to compete effectively in this topsy-turvy business environment.