Marketing Leadership

More than ever, key decisions are made and influenced by individuals, not corporations.  To win business, marketers need access and a meaningful, personal connection to a handful of senior-level decision makers.  Therefore, support for personal brand development must be at a level equal to the resources devoted to creating the corporate brand. 

Ferrazzi Greenlight works with chief marketing officers and their departments to design marketing strategies that open doors, engaging the organization's most influential members.  Our mission is to help you create meaningful, lasting interaction with your highest-return relationships—the very ones that powerfully accelerate success.

Our consultants have held lead marketing and communications positions for companies such as Starwood Hotels, McCann-Erickson, Teleflora, and Johnson & Johnson, as well as former roles in top consulting firms, including Accenture, Deloitte and Booz Allen Hamilton.  That expertise combined with our high-touch approach have helped clients across a broad range of industries, including health care, financial management, and real estate, achieve powerful, tangible results.

Solutions we've developed specifically for CMOs—which are then customized to meet your individual challenges—include:

Executive / Ambassador Communities, which help marketers gain access to the C-suite and develop partnerships for success.

HTM Tool Center, which enables sales team members to have point-and-click access to tools and resources to go to market as individuals who provide benefits to the client alongside the organization.

Thought Leadership Sales, which enables our clients to trade in corporate and creative currency to become leaders in their industries.