Outsourced Business Development

A giant global electronics manufacturer headquartered outside the United States sought to build productive relationships with 100 high-level U.S. prospects. As an end goal, the company hoped to open the door to business between the prospects and the company’s U.S.-based staff. 

Over the course of a year, Ferrazzi Greenlight orchestrated a series of Ambassador Dinners: Elegant, convivial evenings designed to allow the local executives to get to know their prospects in a non-commercial setting. Though the Ambassador Dinners were effective business development, they were also intimate – worlds away from a trade show VIP room. First and foremost, the dinners created a gathering space where friends old and new could share common interests in business, technology, and success, setting the stage for lucrative business transactions in the years ahead.