Accelerating Strategic Partnerships

A world-leading beverage and snack manufacturer sought to make a substantial shift in its product portfolio, necessitating a repositioning in the marketplace. While the company had experienced both success and failure in portfolio expansion via the acquisition of established brands, it had yet to develop a cogent strategy for expansion into its most desired new segments.

This manufacturer enlisted Ferrazzi Greenlight to explore new avenues to enhance the portfolio. Under our guidance, the company ultimately sought partnerships, joint ventures, and acquisitions to help transition into new markets.

Our team conducted a comprehensive survey of the value chain for a given line of products and profiled examples of success and failure. From the findings, we built a framework to guide the company's top marketers and CEO as they considered additions to their portfolio. We introduced them to our Partnership Roadmap to use as a tool for screening potential candidates.

To proceed most effectively, the company required an in-depth understanding of emerging trends in the snack and beverage markets. Ferrazzi Greenlight orchestrated a tour of various retailers, ranging from mainstream to new age and esoteric. Via this immersion in the retail experience and taste-testing of cutting edge products, the company ultimately embarked on the series of partnerships that would successfully reshape its offerings to the world's consumers.